LG OLED77CXPUA 77-inch 4K Smart OLED TV with Alexa Built-In (2020 Model)

The LG OLED TV CX redefines your viewing experience. Once you lay eyes on an LG OLED TV, other televisions simply can't compare. OLED technology truly transforms the way you watch movies, shows, sports, and play games. Whether you're watching a football game or diving into a fantasy world, every detail is crystal clear. With OLED pixels that emit their own light, you'll enjoy perfect black levels, vibrant colors, and a stunning picture quality that is further enhanced by AI Picture Pro and AI Sound Pro. Along with our top-of-the-line 4K processor, smart home capabilities, and cutting-edge gaming technology, LG OLED TV sets a new standard in entertainment.

LG OLED TV stands out because of its unique feature - each individual pixel emits its own light, resulting in flawless black levels, rich colors, and an infinite contrast ratio. With Pixel Level Dimming, OLED technology allows for millions of pixels to be turned off independently, delivering a picture quality that is truly unmatched. Plus, with Bluetooth Version 5.0 connectivity, you can easily connect your devices for a seamless viewing experience.

The combination of WebOS and the Magic Remote makes navigating your favorite content a breeze. WebOS allows you to quickly and effortlessly stream your favorite movies and shows from popular apps, while the Magic Remote offers voice and motion control for added convenience. Simply speak or gesture to control your TV with ease.

Thanks to the α9 Gen 3 AI Processor 4K, everything you watch is automatically enhanced to be sharper, clearer, and smoother. With AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and adaptive technology, your viewing experience will continue to improve over time without any effort on your part.

LG OLED TV is also designed for gamers, with AI-powered picture quality that transports you straight into the action. Featuring gaming-specific features like NVIDIA G-SYNC and FreeSync, you'll enjoy reduced lag, high refresh rates, and incredibly smooth gameplay. With LG OLED TV, you'll have the edge you need to dominate in every game.

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